What are the benefits of branded email addresses?

A few months ago, I received an email asking me to forward payment for my new insurance policy to a certain mailing address. That email was from an @gmail.com address. In the message, it said something along the lines of:

“If you have any questions, please contact [name] at [name]@aol.com”

Seriously? Was this a scam?

Unfortunately, no. I proceeded to call my insurance agent, and questioned them on it. Turns out they don’t have any company addresses, even though they have a website.

So, what even is a branded email address? In fact, it’s very simple. Let’s say your website is awesomeevents.com. A client goes to your website, likes your content, and submits a contact form. When you respond, do you think your client is more likely to trust an email from john@awesomeevents.com or john1234@aol.com?

Why not use your domain name to your advantage? At Know, our evaluation team has on-hand solutions for problems just like this. Let’s take advantage of the brand you’ve created, without actually changing much!

Interested in how Know helps businesses? Shoot us an email at hello@getknow.co

See! We use branded email addresses too!

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